The visual identity developed for dermatologist Dr. Raíssa Barreto was created with the aim of conveying the values and principles that guide her professional practice. The brand was conceived based on the idea of patient care, personalized service, and aesthetic procedures that prioritize naturalness, elegance, and harmony. 

The brand icon is a dragonfly, symbolizing transformation and renewal. The dragonfly was chosen for being an elegant creature with smooth movements, conveying a sense of tranquility and balance. The lines that form the dragonfly are interconnected, representing the connection between dermatology and aesthetics.