What is the scenario of female entrepreneurship in Brazil?
In a world where men earn 34% more than women in the same role, we should always be encouraging female entrepreneurship.
Fortunately, the support movement that has been created for years is yielding excellent results!
According to the 2020 Global Entrepreneurship Monitor, 48% of entrepreneurs in Brazil are women. This means that the female gender almost dominates the entrepreneurial landscape of the country.
Furthermore, businesses led by women were the ones that innovated the most during the pandemic, overcoming the challenges of social isolation more easily.
5 Examples of Female Entrepreneurship
Below, get to know the greatest examples of female entrepreneurship in our country.
Leila Velez and Zica Assis | Beleza Natural
The goal of boosting self-esteem is what united Zica Assis and Leila Velez, the founders of Beleza Natural Institute — the largest beauty network specializing in curly and wavy hair.
By finding a formula that enhanced their hair, the two friends started a small business that conquered the entire country in just two years.
2. Sandra Costa and Janete Vaz | Laboratório Sabin
Friends and biochemists Sandra Costa and Janete Vaz were the creators of the Laboratórios Sabin network.
For this, the two of them acquired management skills, strengthened ties with medical professionals, and had the support of experts.
The result was an enterprise that began with three employees and now has over 3,000 collaborators across Brazil.
In fact, Sandra mentions that her biggest inspiration in female entrepreneurship has always been her own mother!
3. Alcione Albanesi | FLC
Specializing in fluorescent lamp sales, FLC emerged after Alcione Albanesi discovered that the product was sold at much lower prices in the United States.
To turn her company into a success, she traveled to China over 70 times — the country that produced these lamps at a low cost.
However, Alcione's business journey began long before that! In fact, at the age of 17, the entrepreneur already owned a clothing factory with 80 employees.
4. Sofia Esteves | DMRH
Sofia Esteves has held various positions — receptionist, restroom cleaner, saleswoman — before founding one of the largest HR consultancies in Brazil.
DMRH, which encompasses Cia de Talentos, is not only present throughout Brazilian territory but also in over 40 countries.
5. Chieko Aoki | Blue Tree Hotels
Founded in 1997, Blue Tree Hotels is a massive hotel chain spread across the entire country — with 22 accommodations.
The chain was founded by Chieko Aoki, who not only gained a foothold in a predominantly male environment but also earned the respect and admiration of her peers.
To help other women achieve success in the business world, the entrepreneur is a part of the Women of Brazil Group.
Don't wait for Women's Entrepreneurship Day to celebrate these and many other female entrepreneurs! Do it daily and strengthen this movement even more.
Take the first step: share this content with a female entrepreneur, showing that women can also achieve success in the business world.
