A visual identity is like the personality of your brand. It should be enduring and consistent, conveying the values and essence of your company. However, it's important to understand that the market and trends are constantly evolving. Therefore, it's recommended to make occasional adjustments to the visual identity to keep it up to date.
We recommend reviewing your visual identity every 3 to 5 years to ensure it aligns with market changes and your company's growth. Additionally, it's important to pay attention to customer feedback and the needs of your target audience. If there are significant changes, such as an expansion of the audience or entry into new markets, more frequent updates might be necessary.
Remember that visual identity is a valuable investment for your brand. It helps build recognition and emotional connection with your audience.
